russiantech+January+class+notes

Th, Jan 19

Being literal now means being able to operate in a globalized society. You have to be able to work with multi media, analyze the information out there.


 * GLobalization question:**

Nasha Russia

Advertisement (bill boards, vommercials structure)

TV (shows, TV serius, TV games (Who wants to be a millionaire)

Art (hip-hop, break dance as apposed to jazz)

Culture (dress, behavior standards (chewing gum)

Science (behaviorism in psychology, ways to make money for projects)


 * Information oppression: spam**


 * Tues, Jan 24**




 * Jan 26, Thursday**

Most of our generation is consumers of technology Teenagers are creators of it

Jan 31, Tuesday

Visual Cognition The more senses we incorporate in teaching, the more places the information gets stored in The google video - making assiations, connecting things The Retail Alphabet game: - students will remember images over the text - visual imagery has effect on the brain, a very big effect Advertisers capture your attention, guide your vision, get you in the middle of fight or flight response - biological response, which plays out in social situation and we are more vulnerable, we're different. Advertisers want u to have an emotional response to their commercials, emotional stuff influences rememberence

Contrast 2/3 color conceptual- healthy - not healthy focal point

Our brains are programmed to look for patterns, they show us danger, they catch our attention Anything that breaks the pattern, your brain get attention to! shape is visually interesting alignment catches attention color grabs attention

Educator our educator used images are not very creative. As much as 80% occurs in our visual cortex. it reduces the cognitive load on my brain, when I'm given conceptually guiding images

verb in yo form hacer - o haceo +

CCC - conjugate, change,